Olive Paper’s brand identity still worked for them at the time of the redesign and did not require a refresh.

Olive Paper’s logo featured an olive branch, which was an element we wanted to carry throughout the website. You will notice those subtle details throughout.

Olive Paper’s color palette and typography did get a refresh. We wanted to pull in more of the cypress and olive greens throughout their site to keep that warmer earthy tone. The soft pinks and neutrals were used as soft backgrounds and fonts.

The website needed to boldly express and reflect Olive Paper’s style. Each page held small details as accents similar to what you would find on their actual invitiations and stationery. A plethora of textures are seemlessly integrated through a cohesive color palatte reflective of their existing brand.

SEO and AEO Optimization
Olive Paper needed to be recognized in AI, our solution was to leverage their existing work by creating a uniquely organized portfolio, similar to what you find on wedding photographer websites. We also wanted to include credits to various wedding vendors throughout the website, using the portfolio and blog was a super easy way to leverage cross linking. The search engine optimization and artificial engine optimization work allowed Olive Paper to appear quickly among AI search results and provided accurate AI summaries of the business.