About AOC Web Design
Where Clarity Meets Creativity
AOC Web Design is a boutique web design and brand studio based in Pineville, serving Charlotte's creative and lifestyle businesses. We specialize in custom websites for creatives, boutiques, interior designers, and professional organizers throughout the Charlotte metro area, from the artistic energy of Plaza Midwood and NoDa to the sophisticated markets of SouthPark and Myers Park. We pride ourselves on truly listening to our clients' needs and delivering beautiful, SEO-optimized designs that reflect their unique brands and attract their ideal Charlotte customers.
Let's Work TogetherWho We Serve
Our clients are Charlotte's creative and lifestyle entrepreneurs, artists showcasing portfolios in NoDa, boutique owners competing in SouthPark's retail scene, interior designers booking projects in Myers Park, and professional organizers serving growing families in Ballantyne. You might be: ✓A creative entrepreneur launching your first portfolio website to sell art online ✓A boutique owner needing ecommerce that competes with Charlotte's mall shopping ✓An interior designer ready to showcase before/afters and attract high-end residential clients ✓A professional organizer wanting to book more consultations throughout Charlotte metro ✓A solo founder or lean team rebuilding an outdated brand We work best with Charlotte business owners who are ready to collaborate, trust the process, and are seeking a streamlined, elevated experience from start to finish. You value strategy, clarity, and design that feels aligned with your goals and resonates with Charlotte's thriving creative economy.
Our Approach
AOC Web Design blends thoughtful design with SEO strategy to create websites that don't just look beautiful, they attract Charlotte clients and convert visitors into customers. Every website and brand is built with three pillars in mind: 1. Charlotte Local SEO We optimize your site to be found by Charlotte art buyers, shoppers, homeowners, and clients searching in your neighborhood, whether that's Plaza Midwood boutique shoppers, Myers Park homeowners seeking interior designers, or Ballantyne families needing professional organizers. 2. Strategic ClarityNo clutter. No guesswork. We use a proven five-phase process that keeps you informed without overwhelming you, ensuring your website clearly communicates your unique value to Charlotte customers. 3. Scalable Design We don't believe in cookie-cutter templates or bloated tech stacks. Instead, we create custom WordPress websites that are clean, fast, mobile-responsive, and designed to grow with your Charlotte business. Whether you're an established creative in NoDa or a new boutique opening in South End, we build websites that work as hard as you do—24/7.
Design That Gives Back
Collaboration & Community
One of the core values behind AOC Web Design is supporting purpose-driven organizations who are having a positive impact within the Charlotte community. Each year, we select one local nonprofit to receive a full pro-bono branding and website package, including website design, brand strategy, logo design, brand messaging, font recommendations, and color palette.
Know a nonprofit that could benefit?
Meet The Team
AOC Web Design is a creative studio powered by sisters Alexandra O’Connell and Caroline Diederich. With backgrounds in design, development, and SEO strategy, they bring a strategic and effective approach to every project. Their sister-run studio is rooted in the belief that websites should grow with you, regardless where you are in your business journey.
Founder & Designer
Alexandra O'Connell
Alexandra helps small business owners, creatives, and nonprofits launch websites that don’t just look good, they actually work. That means thoughtful design, smart strategy, and a process built to keep things simple from start to finish.
Alexandra started building websites in 2012 and officially took AOC full-time in 2025. Since then, She has worked with clients across industries who want their brand and messaging to feel intentional and authentic to them. Her studio was built on one belief: great design should be accessible, effective, and feel grounded in real support.
A Few Of My Favorite Things
- Best Restaurant: Kindred
- Favorite Wine: 2017 Brunello Di Montalcino
- Starbucks Order: Carmel Macchiato with Oatmilk
- Sports Team: Cleveland Gaurdians
- Cats or Dogs: Cats
- Favorite Country: Ireland
- Best Pint: Guinness
Lead SEO Strategist
Caroline Diederich
Caroline’s love affair with SEO started back at Cleveland State University and only grew stronger from there. Since then, she’s honed her skills in the fast-paced SaaS world, helping brands boost their visibility in Google’s ever-changing algorithm jungle (no compass needed).
Originally from Cleveland, she now calls London home—when she’s not deep in site audits or keyword strategies, you’ll find her wandering the city, binge-watching the latest reality show or crime thriller, or planning her next big trip (Japan is calling!).
Caroline is all about soaking up the little joys in life—and yes, dessert after dinner is a non-negotiable.
A Few Of My Favorite Things
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Best Restaurant: Swensons or Cents! (Cleveland forever )
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Go-To Drink: Ice-cold Diet Coke with lime—don’t forget the lime
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Coffee Order: Iced Vanilla Latte
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Favorite Country: Mexico! (Nothing beats Al Pastor in CDMX)
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Team Spirit: Let’s go Cavs! / Big up the Chels
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Cats or Dogs? Both, obviously