The Aura Vitality provides medical aesthetics and wellness services for both men and women in Charlotte, NC. Along with wellness and medical aesthetics services, Aura Vitality offers a Self Care Club which provides exclusive monthly memberships and packages. The vibe is clean and modern, and they believe in redefining wellness through regenerative medicine. We took inspiration from the literal meaning of “Aura” and “Vitality” and looked for imagery that felt moody and tranquil and would appeal to both men and women.

Examples of the logos show the brand look and feel. At Aura Vitality, they blend the art of aesthetics with the science of wellness to help their clients look and feel their best at every stage of life. We translated that message into an easily identifiable logo and icon that reflects that blend with the merge of the A and V lettering.

The color palette is a mix of deep, rich blues and beautiful soft greys and creams. We named each color after the elements of nature to keep true to natural beauty. The colors can be mixed and matched to make a huge array of different digital material and paint colors for the business location. The typography is a blend of masculine and feminine font styling to create an appealing neutral pairing to their target audience.

The website needed to carefully organize and display a plethora of information regarding all of their various services and package offerings. Each page is carefully structured with clear call to actions and headlines indicating each content block, including pricing and FAQs. Being a new business, The Aura Vitality needed to also ensure they were recognized in AI, the SEO and AEO work done allowed Aura to appear quickly among AI search results and provided accurate AI summaries of the business.